Retail & E-commerce · Shopify Development
A Shopify migration that doubled mobile revenue
Migrating off a legacy platform onto a custom Shopify theme, purpose-built for how this retailer's customers actually shop — on their phones.
Client — An apparel and accessories retailer
0x
Mobile revenue, year over year
0 days
Migration timeline
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SEO ranking loss
The challenge
The retailer's legacy platform couldn't support the app integrations they needed for loyalty and email marketing, and mobile checkout abandonment was well above industry benchmarks.
The solution
We migrated the full catalogue and order history onto a custom Shopify theme within 30 days, preserving every URL and redirect to protect SEO rankings, and rebuilt the mobile checkout with fewer fields and native payment options.
Built with
The results
Mobile revenue doubled year over year following the migration.
Search rankings held steady with zero organic traffic loss during the switch.
Checkout abandonment on mobile dropped by a third within two months.
"We were terrified of losing our SEO rankings during the migration. Macrohire mapped every redirect meticulously — we didn't lose a single ranking, and mobile sales took off."
E-commerce Manager · Apparel Retailer
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