Retail & E-commerce · e-Commerce Development
Rebuilding a storefront for 2x conversion
A slow, template-bound storefront was costing sales on mobile. A performance-first rebuild turned browsers into buyers.
Client — A direct-to-consumer retail brand
0x
Mobile conversion rate
0%
Faster checkout completion
0s
Largest Contentful Paint
The challenge
The brand's storefront was built on a generic theme that loaded slowly on mobile, where 70% of their traffic came from. Cart abandonment was high, and every campaign launch meant fighting the platform's limitations.
The solution
We rebuilt the storefront headless on Next.js in front of Shopify, optimising every image and script for mobile-first load speed, and redesigned the checkout flow to remove unnecessary steps.
Built with
The results
Mobile conversion rate more than doubled within two months of launch.
Checkout completion time dropped by 58%, cutting cart abandonment sharply.
Largest Contentful Paint improved from 4.8s to 1.4s on mobile.
"Our conversion rate had been flat for a year. Within eight weeks of the new storefront going live, we had our best sales month ever — and it's stayed that way."
Head of E-commerce · DTC Retail Brand
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