Hospitality · UI/UX Design
A booking experience guests actually enjoy
A cluttered, third-party booking widget was pushed straight to their site — undermining the boutique experience guests came for. We designed a booking flow worthy of the brand.
Client — A boutique hotel group
0%
More direct bookings
0 steps
Down from 7-step checkout
0%
Lower bounce on booking page
The challenge
Guests landing on the group's beautifully designed site were dropped into a generic, off-brand third-party booking widget — a jarring experience that was quietly costing direct bookings to OTAs.
The solution
We designed and built a custom, on-brand booking flow in three steps instead of seven, with real-time availability and a guest-facing design language that matched the property photography guests were already falling for.
Built with
The results
Direct bookings (bypassing OTA commission) rose 44% in the first quarter.
Booking page bounce rate dropped by 27%.
Guest feedback specifically called out the booking experience as a highlight.
"We'd spent years building a brand our guests love, and our old booking flow completely broke that spell. The new one feels like an extension of staying with us."
Director of Guest Experience · Boutique Hotel Group
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